The New Agency Model is Flat. WTF?
A new breed of agencies is setting records for productivity, client and employee satisfaction by having teams manage themselves; aka “going Flat.” Our Advertising Week panel included several 2015 Ad Age A-list agencies that practice this new model, an egalitarian and collaborative organizational style that fits today’s Millennial Zeitgeist of inclusion, autonomy and relatedness.
And their results are amazing: Elite SEM has 97% client and employee retention. Starr Conspiracy doubled employee productivity. Big Spaceship sees organic innovation from the bottom, and 360i sees real returns from whole-team alignment.
Read MediaPost’s excellent coverage of our freewheeling and candid session on how to really move the needle in today’s agency world.