OUR STORY

In 2010, we were somewhat tired of being asked to make "Software Agile" work across an agency, but still feeling (probably like you) that there MUST be some goodness there, some way for it to be usable across the WHOLE agency.  So we set out to do something different and better. We stripped Software Agile down to its core values — culture and communication — and pretty much chucked the rest. We figure we trimmed out about 70% of Software Agile's techniques and replaced them with agency-friendly techniques.

If you read about how Software Agile came about, you'll realize that it wasn't a big bang.  Rather, it was pieced together, an amalgam, from a lot of very solid work over the previous 50+ years. So we went back to that, and woodshedded.

We came up with what are now called the AgencyAgile methods. They include big, and much needed, changes to how managers can help highly-talented agency teams succeed. With over 80 agencies and digital shops as clients, and  a sky-high NPS of 89, we know that we've succeeded so far.  Our agency clients tell us of impressive results: margin improvements of 20% and more, faster delivery (often by 50+%), better quality, all coupled with higher client and team satisfaction.

We built a better model. If you know Agile, it will seem familiar...but it is definitely not the same. And it works really well for agencies.

Quick Facts

  • Based in Los Angeles (but we're never there)
  • Founded in 2011 (see timeline on right)
  • Over 6,000 people trained
  • 100+ organizational transformations
  • Clients in US, CA, UK, ANZ, IT, SG, FI, IE

A Brief History of AgencyAgile

1980-1990's

Interstellar Dark Matter

20+ years of exposure to pre-Agile methods, like Stand-up, Kanban, TQC, IEPM, etc.

1998-1999

Rand research

Early research and work on knowledge worker organizations, empowered management.

2001

Agile was born

We weren't there. We were busy doing other stuff.

2009

Team Empowerment Hail Mary

Project on fire.  Too many managers. Hail Mary to the Team: "It's yours, what do you need to get it done."  They did it. Big ah-ha.

2010

$1MM Web Project

Big project, small agency, short schedule, empowered team.  On time. Under budget. Happy Client. It works!

2011

AgencyAgile formed

GoDaddy.com, hmmm, is "AgencyAgile.com" available? Had a good feel to it.

2014

20 agencies and high-intensity training model

Shift from "we'll figure it out for you" to "we have it figured out" model. Proven: teaching teams works better.

2015

The Workstream and Day Structure Models

We transform the stand-up model to create massive quiet in the day (structure), and enable workstream team size to reach 35-50 people.

2015

Leadership foundation training

Working with larger shops now, we start training the managers and leaders first. Duh.

2017

Leadership coaching

We address the most difficult managerial challenge: the shift from specialist to leader.

2018

Online Learning

Four old white dudes are tired of flying everywhere. Online learning works!

WHAT WE'RE GOOD AT...AND NOT

  
Agile transformation of complex organizations
100%
Teaching leadership to teams, managers and execs
100%
Putting an end to poorly-managed organizations
100%
Stopping after just a few drinks
32%

Where you'll find us

We've done transformations at over 100 agencies marketers and other complex organizations worldwide. Safe bet: we're not at home.

Leadership talent

THAT DELIVERS BUSINESS RESULTS

SEND US A MESSAGE

We're ready to go! Let us know what it will take to get you started on the road to AgencyAgile awesomeness.