In 2010, we were somewhat tired of being asked to make "Software Agile" work across an agency, but still feeling (probably like you) that there MUST be some goodness there, some way for it to be usable across the WHOLE agency. So we set out to do something different and better. We stripped Software Agile down to its core values — culture and communication — and pretty much chucked the rest. We figure we trimmed out about 70% of Software Agile's techniques and replaced them with agency-friendly techniques.
If you read about how Software Agile came about, you'll realize that it wasn't a big bang. Rather, it was pieced together, an amalgam, from a lot of very solid work over the previous 50+ years. So we went back to that, and woodshedded.
We came up with what are now called the AgencyAgile methods. They include big, and much needed, changes to how managers can help highly-talented agency teams succeed. With over 80 agencies and digital shops as clients, and a sky-high NPS of 89, we know that we've succeeded so far. Our agency clients tell us of impressive results: margin improvements of 20% and more, faster delivery (often by 50+%), better quality, all coupled with higher client and team satisfaction.
We built a better model. If you know Agile, it will seem familiar...but it is definitely not the same. And it works really well for agencies.
- Based in Los Angeles (but we're never there)
- Founded in 2011 (see timeline on right)
- Over 6,000 people trained
- 100+ organizational transformations
- Clients in US, CA, UK, ANZ, IT, SG, FI, IE
A Brief History of AgencyAgile
Interstellar Dark Matter
20+ years of exposure to pre-Agile methods, like Stand-up, Kanban, TQC, IEPM, etc.
Early research and work on knowledge worker organizations, empowered management.
Agile was born
We weren't there. We were busy doing other stuff.
Team Empowerment Hail Mary
Project on fire. Too many managers. Hail Mary to the Team: "It's yours, what do you need to get it done." They did it. Big ah-ha.
$1MM Web Project
Big project, small agency, short schedule, empowered team. On time. Under budget. Happy Client. It works!
GoDaddy.com, hmmm, is "AgencyAgile.com" available? Had a good feel to it.
20 agencies and high-intensity training model
Shift from "we'll figure it out for you" to "we have it figured out" model. Proven: teaching teams works better.
The Workstream and Day Structure Models
We transform the stand-up model to create massive quiet in the day (structure), and enable workstream team size to reach 35-50 people.
Leadership foundation training
Working with larger shops now, we start training the managers and leaders first. Duh.
We address the most difficult managerial challenge: the shift from specialist to leader.
Four old white dudes are tired of flying everywhere. Online learning works!
WHAT WE'RE GOOD AT...AND NOT
Where you'll find us
We've done transformations at over 100 agencies marketers and other complex organizations worldwide. Safe bet: we're not at home.
THAT DELIVERS BUSINESS RESULTS
SEND US A MESSAGE
We're ready to go! Let us know what it will take to get you started on the road to AgencyAgile awesomeness.