Recent Articles

SoDA Webinar: How Success is Killing Your Agency

Filed in Uncategorized on October 31, 2014
SoDA Webinar: How Success is Killing Your Agency

One of the most difficult challenges that mid-size digital agencies face today is that of scoping and estimating new projects effectively and accurately. The most prevalent practices are borrowed from software development or traditional advertising organizations and are poorly suited for today’s complex and rapid-moving integrated agency. Studies have indicated that agency-wide margin losses from poor scoping and estimating can be as high as 15% of sales and that many of the causes are systemic yet not at all obvious.

Continue Reading »

SoDA Webinar: The Causes and Impacts of Poor Scoping and Estimation

Filed in Uncategorized on June 4, 2014
SoDA Webinar: The Causes and Impacts of Poor Scoping and Estimation

One of the most difficult challenges that mid-size digital agencies face today is that of scoping and estimating new projects effectively and accurately. The most prevalent practices are borrowed from software development or traditional advertising organizations and are poorly suited for today’s complex and rapid-moving integrated agency. Studies have indicated that agency-wide margin losses from poor scoping and estimating can be as high as 15% of sales and that many of the causes are systemic yet not at all obvious.

Continue Reading »

SoDA Webinar: Skateboard Culture. Why Free Beers and Other Perks Won’t Get Your Best People to Stay

Filed in Uncategorized on April 10, 2014
SoDA Webinar: Skateboard Culture.  Why Free Beers and Other Perks Won’t Get Your Best People to Stay

In this Roundtable, we’ll dig into the oft-misunderstood topic of “Culture,” highlighting key concepts and research from the field of Organizational Development, coupled with real-world stories from agencies we’ve worked with – and discussion from those attending as well. We’ll also give you some simple tools and frameworks that can help you better guide your agency culture.

Continue Reading »

Agile Tips: Making Your Cycle Review Session Rock

Filed in Learning, Uncategorized on March 21, 2014
Agile Tips: Making Your Cycle Review Session Rock

The Cycle Review session which occurs at the end of every Agile cycle or sprint is a wonderful opportunity to re-connect the Team to the Product Owners or Clients.  Yet often this meeting loses value over time because of how poorly it is conducted, and rarely realizes its full potential.  This article is aimed mostly…

Continue Reading »

Feeling Detached from Your Agency? Agile Can Cure “Agency Detachment Syndrome”

Filed in Uncategorized on January 28, 2014
Feeling Detached from Your Agency?  Agile Can Cure “Agency Detachment Syndrome”

(Originally published on CMO.com, December 09, 2013) It seems these days a lot of brand-side marketing managers are asking the same two questions about their agency relationships: Why can’t my agency move faster? Why can’t they be better coordinated and integrated? The growing speed and complexity of today’s marketing channels means the ability to integrate and…

Continue Reading »

Brands: How to Get Agile with Your Agency

Filed in Uncategorized on January 2, 2014
Brands: How to Get Agile with Your Agency

(published on 7 November, 2013 by BrandRepublic and also part of the October 2013 SoDA report) This article was originally inspired by a client conversation, and its first draft was called, “The Best Agency: Two Guys and a Bong”  Saner heads prevailed. Brands and marketers want deeper partnerships with their agencies…but realizing that goal can be…

Continue Reading »

Shout-out to Our Friends at Digitaria and their Client, the W.K. Kellogg Foundation!

Filed in Uncategorized on December 20, 2013
Shout-out to Our Friends at Digitaria and their Client, the W.K. Kellogg Foundation!

Congratulations on the recent launch of WKKF.org, a new adaptive design site built using AgencyAgile methods. WKKF is one of the largest, independent philanthropic foundations in the US, working with communities across the globe to create conditions whereby all children have an equal opportunity to hrive. Digitaria is a JWT company and an award-winning digital…

Continue Reading »

Hey Agencies. Do Your Projects Suffer from Healthcare.govosis?

Filed in Articles, Uncategorized on October 27, 2013
Hey Agencies. Do Your Projects Suffer from Healthcare.govosis?

There’s a ton of noise out there about the failed launch of Healthcare.gov.  I’m not going to pile on, you can google numerous articles about what happened and why it happened. What strikes me, though, is how well I can relate to the situation. It’s kind of embarrassing actually. I was watching morning news coverage…

Continue Reading »

Three Reasons Agile Can Fail at Your Agency

Filed in Uncategorized on August 6, 2013
Three Reasons Agile Can Fail at Your Agency

(Originally published on ThoughtLegion.com on May 28, 2013) Agile can literally help you take your agency from good to great.  Many agencies that we speak with have tried Agile to some degree, and some of them continue to use it, despite what they see as uninspiring results.  And yet, the promise of Agile is huge:…

Continue Reading »

On-Demand Webinar: Making Agile Work for Your Whole Agency

Filed in Uncategorized on July 17, 2013
On-Demand Webinar: Making Agile Work for Your Whole Agency

(A 45-minute on-demand webinar, hosted by ThoughtLegion, originally broadcast on June 4, 2013) Agencies and their clients are increasingly looking for ways to speed and improve delivery of all marketing services.  Almost every agency is trying to apply “Agile” to their processes, yet few have been successful in extending it beyond the technology side of the…

Continue Reading »