Recent Articles

Agile Tips: Making Your Cycle Review Session Rock

Filed in Learning, Uncategorized on March 21, 2014
Agile Tips: Making Your Cycle Review Session Rock

The Cycle Review session which occurs at the end of every Agile cycle or sprint is a wonderful opportunity to re-connect the Team to the Product Owners or Clients.  Yet often this meeting loses value over time because of how poorly it is conducted, and rarely realizes its full potential.  This article is aimed mostly […]

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Feeling Detached from Your Agency? Agile Can Cure “Agency Detachment Syndrome”

Filed in Uncategorized on January 28, 2014
Feeling Detached from Your Agency?  Agile Can Cure “Agency Detachment Syndrome”

(Originally published on CMO.com, December 09, 2013) It seems these days a lot of brand-side marketing managers are asking the same two questions about their agency relationships: Why can’t my agency move faster? Why can’t they be better coordinated and integrated? The growing speed and complexity of today’s marketing channels means the ability to integrate and […]

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Brands: How to Get Agile with Your Agency

Filed in Uncategorized on January 2, 2014
Brands: How to Get Agile with Your Agency

(published on 7 November, 2013 by BrandRepublic and also part of the October 2013 SoDA report) This article was originally inspired by a client conversation, and its first draft was called, “The Best Agency: Two Guys and a Bong”  Saner heads prevailed. Brands and marketers want deeper partnerships with their agencies…but realizing that that goal can […]

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Shout-out to Our Friends at Digitaria and their Client, the W.K. Kellogg Foundation!

Filed in Uncategorized on December 20, 2013
Shout-out to Our Friends at Digitaria and their Client, the W.K. Kellogg Foundation!

Congratulations on the recent launch of WKKF.org, a new adaptive design site built using AgencyAgile methods. WKKF is one of the largest, independent philanthropic foundations in the US, working with communities across the globe to create conditions whereby all children have an equal opportunity to hrive. Digitaria is a JWT company and an award-winning digital […]

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Hey Agencies. Do Your Projects Suffer from Healthcare.govosis?

Filed in Articles, Uncategorized on October 27, 2013
Hey Agencies. Do Your Projects Suffer from Healthcare.govosis?

There’s a ton of noise out there about the failed launch of Healthcare.gov.  I’m not going to pile on, you can google numerous articles about what happened and why it happened. What strikes me, though, is how well I can relate to the situation. It’s kind of embarrassing actually. I was watching morning news coverage […]

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Three Reasons Agile Can Fail at Your Agency

Filed in Uncategorized on August 6, 2013
Three Reasons Agile Can Fail at Your Agency

(Originally published on ThoughtLegion.com on May 28, 2013) Agile can literally help you take your agency from good to great.  Many agencies that we speak with have tried Agile to some degree, and some of them continue to use it, despite what they see as uninspiring results.  And yet, the promise of Agile is huge: […]

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On-Demand Webinar: Making Agile Work for Your Whole Agency

Filed in Uncategorized on July 17, 2013
On-Demand Webinar: Making Agile Work for Your Whole Agency

(A 45-minute on-demand webinar, hosted by ThoughtLegion, originally broadcast on June 4, 2013) Agencies and their clients are increasingly looking for ways to speed and improve delivery of all marketing services.  Almost every agency is trying to apply “Agile” to their processes, yet few have been successful in extending it beyond the technology side of the […]

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Small Agency Agile: 5 tips for Running a High-Impact Retrospective

Filed in Articles, Uncategorized on June 9, 2013
Small Agency Agile: 5 tips for Running a High-Impact Retrospective

(Note: this was previously published on Marketing Agency Insider blog on April 22, 2013) Agile is all about learning. Learning requires feedback.  But, some of the most valuable feedback you can get — how an Agile team thinks it is doing — is often overlooked or ignored. Running an effective Retrospective can help infuse learnings […]

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Considerations for Agile-based Delivery Contracts Between Agencies and Clients

Filed in Articles on April 1, 2013
Considerations for Agile-based Delivery Contracts Between Agencies and Clients

The purpose of this whitepaper is to provide a simple roadmap and some of the key questions that one should be asking about Agile when discussing with clients, especially when the topic of “doing Agile together” is involved. Many of these same questions are useful in agreements with vendors or subcontractors, but they are not […]

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Why Agile Project Estimating Doesn’t Work for Agencies

Filed in Articles, Uncategorized and on March 15, 2013
Why Agile Project Estimating Doesn’t Work for Agencies

We’re big fans of using Agile for agencies, as you might guess by our name.  But we’re not starry-eyed practitioners by any stretch – doing Agile well in an agency setting is not easy, and in fact some techniques in the “Agile toolkit” mostly don’t work.  The Agile project estimation process is one of them.  […]

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