Advertising’s Real Problem Is the Agency Commoditization Crisis
The work of great agencies is a curry that delights and inspires. But its constituent parts are mere commodities that lack magic
Agencies Need to Take Talent Lessons From Hollywood and the NFL
This season has been dominated by the idea of the “empowered, flat team” where a…
Your Client Problems Start With You
We’re often surprised at how self-unaware agencies can be. It seems in the hustle…