ADWEEK: “Colle McVoy worked with consultancy AgencyAgile, adapting and customizing workshops to get to a more efficient model. But where the changes bore the most fruit was….”

(Originally published Oct 7, 2020 in AdWeek)

Colle McVoy worked with consultancy AgencyAgile, adapting and customizing workshops to get to a more efficient model. But where the changes bore the most fruit was in business development. The agency has a staggering 91% win rate over six months in 2020, according to Henrichs.

During the pandemic, the new model enabled the agency to pitch six pieces of business—albeit virtually—at the same time.  The key components to this success were mainly twofold: leading pitches in a more data-led fashion and a cohesive internal culture.

“I probably underestimated how much culture can play in the success of an agency before coming to Colle McVoy,” Henrichs, who spent several years at Digitas agencies, said. “The people are close, we trust each other, and you need that to get to great ideas. In new business, in particular, clients remarked that we show up differently. They can feel the rapport and how much we like each other, and I haven’t experienced anything like that.”